Draw it. Name it. Watch it come alive.
There's nothing to explain and no staff needed. Visitors are guided through every step, from the first tap to the big reveal.

Draw
Visitors colour in a creature on a tablet, or on their own phone by scanning the QR code on the big screen. One-tap fills, spots and stripes mean even a three-year-old makes something brilliant.

Watch it come alive
Seconds later it appears on the big screen with their name above it, swimming, flying or roaming through your chosen world.

Take it home
Visitors can email themselves their creature, so a keepsake of their day with you travels home and into the family group chat.
Grab your phone. Make something swim.
Scan the code, colourTap the button, colour a creature and give it a name. Seconds later it swims into our demo ocean, live on this page, for two minutes.
- 1Scan the code with your phone cameraTap "Draw on this phone"
- 2Pick a creature and colour it in
- 3Name it and watch it swim in
Small details, big reactions.
Everything a busy venue needs, built in from day one.
Join from their own phone
A QR code in the corner of the big screen lets anyone in the room join in on their own phone. No queue for the tablet, no app to download and no account to create.
- A four-digit code that changes every hour, so only people in front of your screen can join
- The phone takes on your branding the moment it connects
- Up to ten creatures from each phone
Your brand, front and centre
Every installation is styled to your venue. Not just a logo in the corner: your colours, typography and shapes run through the big screen, the tablets and every visitor's phone.
- Your logo on the big screen, the tablets and every phone
- Configured to your worlds, templates and limits

A big screen that's always alive
Every creature swims with its maker's name above it, so families find theirs straight away and stay to watch. Light rays, bubbles and a drifting seabed keep it moving between arrivals.
- Creatures retire gracefully, so the screen never overcrowds
- Any TV, projector or video wall, at any resolution
Family-friendly by design
Names are checked before anything appears on screen, and staff can clear a creature in one tap. There are no accounts or sign-ups, and visitor content is deleted automatically after seven days.
- Keepsake emails are optional: switch them off for a completely anonymous, zero-data experience
Nothing lost
If the Wi-Fi drops, drawings wait on the tablet and swim in as soon as it reconnects.
Room for a whole class
Several tablets and any number of phones feed the same screen at once.
One dashboard
Live stats, recent creations, screen limits and moderation, all in one place.
Seasons on autopilot
Seasonal worlds switch on for their dates and back to yours when they end.
A new marketing draw, without a new exhibit.
A new living exhibit takes years and a major budget. ImagineX lets you open something genuinely new next season: a named experience for the poster, the newsletter and the local press.

An example of how it could look in your marketing, in your own branding.
Give it a name
A name turns a screen into an attraction people ask for: on the map, on the signage and in the "what's new" list.
Launch it like any new attraction
- Announce it as new for 2027 in your season launch, on your website and in your members' newsletter.
- Open it for a school holiday, when families are looking for a reason to visit.
- Invite the local press and influencers to draw the first creatures: every drawing is a photo opportunity.
- Let visitors do your marketing: the emailed keepsake of their creature travels home and into the family group chat.
- Keep it fresh with seasonal worlds and events: a Halloween creature hunt, a Christmas grotto under the sea.
Not just for fish fans.

Rolls-Royce & Partners Finance
For their team away day in Bristol, we built a custom sky world. Staff drew hot-air balloons, aeroplanes and rockets, each carrying a pledge that began "My contribution will be…". At the end, the screen gathered every pledge by theme.
“[Placeholder] Everyone was up out of their seats looking for their balloon. It turned our pledges into something the whole team actually talked about.”
[Name], [Role], Rolls-Royce & Partners Finance
One installation, plenty of uses.
ImagineX works wherever families, groups or crowds gather around a screen.
Zoos and aquariums
Draw the animals you've just met. A natural partner to a tank, an enclosure or a keeper talk.
Museums and galleries
A hands-on finale to an exhibition, with a world themed to your collection.
Farm parks and family attractions
A rainy-day favourite that keeps every age busy, from toddlers to grandparents.
Schools and group visits
A whole class can draw at once, on the tablets and their own phones, onto one shared screen.
Parties and holiday workshops
A ready-made activity for birthday packages, drawing sessions and half-term events.
Seasonal events
Halloween, Christmas and Easter worlds give you something new to shout about each season.
Corporate and team events
Themed to your away day or conference, with every contribution gathered up at the end.
Shows and festivals
A pop-up crowd-pleaser that runs on any screen and sets up in under an hour.
Pick a world. Change it with the seasons.
Nine worlds to choose from, each ready to fill with your visitors' creatures. Enterprise clients can commission a custom world to match their exhibits.
Seasonal Shorts
Time-limited worlds for your key trading periods.
Yours for good, or just for the day.
Either way, everything arrives ready to plug in. Connect a screen, switch on and you're live in under an hour.
Permanent installation
For zoos, aquariums, museums and attractions. We supply, install and configure everything, styled to your brand.
- Your choice of worlds, plus Seasonal Shorts
- Your logo and colours on every screen
- Phone and email support
- Regular updates and new templates
Rental
For events, away days, conferences and festivals. We bring the kit, set it up and theme it to your event.
- Delivered and set up for you
- Themed to your event or brand
- Tablets plus guests' own phones
- Every contribution gathered at the end
Choose how visitors draw
Touchscreen tablets
Visitors draw straight onto iPads, and anyone else in the room can join from their own phone. Instant, paper-free and easy to keep clean.
What's included
- Mini PC with the ImagineX software
- 4 × Apple iPad 13″ tablets
- 5 colouring templates, preloaded
- All cables and connectors
Paper templates
Classic colouring on printed templates, scanned in at a camera station. Visitors can still join from their phones too.
What's included
- Mini PC with the ImagineX software
- 4 × camera scanning stations
- 5 printable colouring templates
- All cables and connectors
Set up your screen or projector
Position the tablets or drawing table
Switch on. You're live!
Good questions.
How long does installation take?
Usually less than an hour. The equipment is plug-and-play: connect your screen, switch everything on and you're ready to go.
How much space do I need?
A typical installation needs an area of about 3m × 3m for your screen or projector, plus a drawing table of your choice.
Can I customise the worlds for my venue?
Yes. Professional and Enterprise packages include branding options, and Enterprise clients can commission fully custom worlds tailored to their exhibits.
What ongoing support do you provide?
Phone and email support, regular software updates, new drawing templates and seasonal worlds, and marketing features to help you engage your guests.
Do visitors need to download an app?
No. Visitors draw on the tablets provided, or scan the QR code on the big screen and colour on their own phone in the browser. There's no app and no account to create.
Can we rent it for an event?
Yes. We deliver it, set it up and theme it to your event, whether that's a team away day, a conference or a festival. At the end, every contribution is gathered up for you.
Do you show prices?
Every installation and rental is shaped to the venue or event, so we quote individually. Get in touch and we'll come back to you quickly.
What if something goes wrong?
Technical issues are rare, but our support team is on hand to help if you ever need us.
Ready to bring your visitors' drawings to life?
Book a demo and we'll show you ImagineX running with worlds to suit your venue, then talk through what it would take to open it.
Or email us at [email protected]